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Rational versus Emotional brain (Brussels)

Seen at Brussels Airport this morning.

Despite being a hybrid car…do you really buy the car because of the technical stuff or because it just makes you feel better?

Toyota Auris

I am big believer in talking to the emotional brain rather than to the rational one. Would love to have a discussion with the marketeer that designed the campaign to understand what will stop a consumer in buying a Toyota versus a possibly more advanced and technically superior car…

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